When looking into the giant swoosh, one only needs to research the original founder Phil Knight. His innovation and desire for the best has made the company what it is today. Nike originally started as a track shoe company, making the first sole designs out of an old waffle iron. It’s actually on display at Nike headquarters in Oregon. Besides the brilliant marketing the company has done, it has also invested in the right type of athletes and technology. With the majority of profit coming from shoes, Nike entered the eyewear market several decades ago, when there was a push for healthier lifestyles. This brought on the demand for running sunglasses that were light and wouldn’t fog from sweat. The company has invested in state of the art technology and sponsored multiple sports themed research papers using the information gained in their actual product. This advancement has brought some of the lightest and most advanced sunglasses we’ve ever had in the office.
- Backed by science and research.
- Phil Knight, the founder is still involved in the day to day operations of the company.
- Athlete tested and approved.
- Advancements in lens design specific for your sport.